Privacy Policy

SparkCognition Privacy Policy

This Privacy Statement is effective as of May 2019.

At SparkCognition, we recognize the importance of protecting your personal information and are committed to processing it responsibly and in compliance with applicable data privacy and protection laws.

This Privacy Policy describes SparkCognition’s general privacy practices that apply to personal information we collect, use and share that you may provide as a user of SparkCognition’s website ( or any of SparkCognition’s applications or platforms. It also describes your options regarding use of your information.

By clicking “I UNDERSTAND” in the Cookie Disclaimer notification when first entering our site, you are consenting to the collection and usage of your information as described herein.

If you do not wish to accept the terms of this Privacy Policy, you should not use SparkCognition’s website, applications, or platforms.


Personal Information, Collection and Use

Access and use of websites or other online services

When entering one of our websites, or using an online service, SparkCognition will:

  • Record information necessary to provide you with access, for the operation of the website and in compliance with security and legal requirements in relation to operating our site, such as passwords, IP address and browser settings;
  • Collect information about your activities during your visit in order to personalize your website experience, such as recording your preferences and settings; and
  • Collect statistics to help us improve and further develop our websites, products and services.

For example, while using the SparkCognition website, you may be prompted to provide personal information at certain junctures, such as when you download webinars or white papers, sign up for our newsletter, request a product demo, or contact us. This information may include your name, contact information, company name, job title, and more.

This information is used by SparkCognition in a variety of ways, including:

  • Sending you requested materials, information, or marketing communications;
  • Enabling you to contact or be contacted by us;
  • Conducting research to improve our products and services or the website user experience;
  • Processing and delivering contest entries and rewards; or
  • Linking or combining your information with third party personal information to better understand user needs.


Responding to your request for information, an order, or support

When you contact us (online or offline) in connection with a request for information, to order a product or service, to provide you with support, or to participate in a forum or other social computing tool, we collect information necessary to fulfill your request, to grant you access to the product or service, to provide you with support and to be able to contact you.

For instance, we collect your name and contact information, details about your request and your agreement with us, the fulfillment, delivery and invoicing of your order and we may include client satisfaction survey information. We retain such information for administrative purposes, defending our rights, and in connection with our relationship with you.

When you provide your name and contact information to register in connection with such a request, the registration may serve to identify you when you visit our websites. For ordering of most services and products, we require you to have registered account. Registration may also allow you to customize and control your privacy settings.


Your use of SparkCognition Cloud services

We collect information about your use of SparkCognition Cloud services to enable product features to operate, improve your user experience, tailor our interactions with you, provide support and improve and develop our products and services.


Contacting employees of our clients, prospects, partners and suppliers

In our relationship with clients or prospects, partners and suppliers, they also provide us with business contact information (such as name, business contact details, position or title of their employees, contractors, advisors and authorized users) for purposes such as contract management, fulfillment, delivery of products and services, provision of support, invoicing and management of the services or the relationship.


Visitor information

We register individuals visiting our sites and locations (name, identification and business contact information) and use camera supervision for reasons of security and safety of persons and belongings, as well as for regulatory purposes.



Most information we collect about you comes from our direct interactions with you. When you register for an event, we may collect information (online or offline) in relation to the event organization, and during an event, such as participation in sessions and survey results. We combine the personal information we collect to develop aggregate analysis and business intelligence for conducting our business and for marketing purposes. When visiting our websites or using our services we may provide you with personalized information.

You can always opt-out from receiving personalized communication by emailing

When we collect and use your personal information that may be applicable to EU individuals and subject to the EU Privacy Legislation, this may have consequences for Your Rights. If you are an EU individual subject to the GDPR, please the section below entitled Your Rights.


Sharing of Personal Information

As a global organization offering a wide range of products and services, with business processes, management structures and technical systems that cross borders, SparkCognition has implemented standard procedures, for consistent protection of personal information. As a global company, we may share information about you with our partners and transfer it to countries in the world where we do business in accordance with this Privacy Policy.

Where appropriate, SparkCognition may also share your personal information with selected partners to help us provide you, or the company you work for, products or services, or to fulfill your requests, or with your consent. When selecting our suppliers and partners, we take into account their data handling processes.

If SparkCognition decides to sell, buy, merge or otherwise reorganize its business, such a transaction may involve the disclosure of personal information to prospective or actual purchasers, or the receipt of such information from sellers. It is SparkCognition’s practice to require appropriate protection for personal information in these types of transactions.

Please be aware that in certain circumstances, personal information may be subject to disclosure to government agencies pursuant to judicial proceeding, court order, or legal process. We may also share your personal information to protect the rights or property of SparkCognition, our business partners, suppliers or clients, and others when we have reasonable grounds to believe that such rights or property have been or could be affected.


Information Security and Accuracy

We intend to protect your personal information and to maintain its accuracy. SparkCognition implements reasonable physical, administrative and technical safeguards to help us protect your personal information from unauthorized access, use and disclosure.


Retention Period

We will not retain personal information longer than necessary to fulfill the purposes for which it is processed, including the security of our processing complying with legal and regulatory obligations (e.g. audit, accounting and statutory retention terms), handling disputes, and for the establishment, exercise or defense of legal claims in the countries where we do business.


How to Contact Us

If you have a question related to this Privacy Policy, please contact us.


Your Rights

You may have additional rights pursuant to your local law applicable to the processing.


Under GDPR, as an EU individual, you have the right to:

  • Be informed about what happens to your data;
  • Access your data;
  • Update or correct your personal information; and
  • Erase your data (to be forgotten).

You also have the right to object to direct marketing. You may also have the right to request to have your personal information deleted or restricted and ask for portability of your personal information.


The Right to be Informed and Access Your Data

Upon request, we shall provide any information relating to your data and our processing of your data in a concise, transparent, intelligible, and easily accessible form using clear and plain language. The information shall be provided in writing or by other means, including, where appropriate, by electronic means within 30 days of a written request.


The Right to Update and Correct Your Data

You have the right to ask us to rectify any inaccurate or incomplete personal data on our platform. If we have given your personal data to any third parties, we will notify those third parties that SparkCognition has received a request to rectify your personal data, unless doing so proves impossible or involves disproportionate effort. Those third parties should also rectify the personal data they hold – however, we are not in a position to audit those third parties to ensure that the rectification has occurred.


The Right to Erase Your Data

In some circumstances you can ask SparkCognition to erase your personal data stored on our platform. If we receive a request to erase your data, please be advised that we will keep list of individuals who do not want to be contacted in the future so that we do not contact you with regard to any future correspondence (for a specified period or otherwise).


Third Party Usage of Data

If we have given your personal data to any third parties, we will tell those third parties that SparkCognition has received a request to erase your personal data, unless this proves impossible or involves a disproportionate effort. Those third parties should also rectify the personal data they hold, however, SparkCognition will not be in a position to audit those third parties to ensure that the rectification has occurred.


Withdrawing Your Consent

Where we are relying on consent to process your personal data (for example consent to receive marketing) you have the right to withdraw your consent at any time. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.


Accessing Account Information

Any account data, which may contain personally identifiable information, is encrypted in transit and at rest. You may request more information by filling out our Privacy Request Form


California Online Privacy Protection Act

Your California Privacy Rights

California Civil Code Section 1798.83 permits residents of the State of California to request from certain businesses with whom the California resident has an established business relationship a list of all third parties to which the business, during the immediately preceding calendar year, has disclosed certain personally identifiable information for direct marketing purposes. SparkCognition does not share personal information about its consumers with any third parties for their own marketing purposes. We are required to respond to a customer request only once during any calendar year. To make such a request, please contact us.

In your request, please attest to the fact that you are a California resident and provide a current California address for our response. Please be aware that not all information sharing is covered by the California Privacy Rights requirements and only information sharing that is covered will be included in our response. See more about the California Act at:


Right to Lodge a Complaint

If you have a concern with regard to your privacy laws or you are an EU individual and subject to the GDPR and you consider our processing of your personal information not to be compliant with the applicable data protection laws, you can lodge a complaint by contacting us.

Or, if subject to the EU General Data Protection Regulation (“GDPR”), you can also contact the Data Protection Authorities in the European Union for assistance which can be found here:


Changes to our Privacy Policy

From time to time we may update this Privacy Policy, as well as, any other specific policies or statements. When making changes to this Privacy Policy, we will add a new date at the top of this Privacy Policy.


Cookie Policy

The SparkCognition site uses cookies which are necessary for the proper functioning of its websites. Subject to your preferences, SparkCognition may also use cookies to improve your experience, to secure and remember log-in details, for session management, to collect statistics, to optimize site functionality and to deliver content tailored to your interests. This information is stored in log files and used in aggregate and in statistical reporting to better understand user preferences and behavior. We honor the preferences you select, both here and in specific applications where further cookie preferences will specifically be solicited.

Cookies are small text files downloaded to your device by a website. For example, clicking on a SparkCognition email may result in a cookie being placed on your device. These cookies may be provided to SparkCognition by third parties, but only SparkCognition is privy to any information collected. The information these cookies collect may include data on the pages you visit, the time of your visit, your referring URL or IP address, your browser type, query string, status of request, number of bytes in the response, and other relevant session information. SparkCognition’s website may also make use of third party vendor re-marketing tracking cookies, such as the Google Adwords tracking cookie. The purpose of these cookies is to allow SparkCognition to make special offers and market our products outside of our website to users who are interested in our website.

The cookies used by SparkCognition cannot read information from or leave retrievable information on your hard drive, and the information they collect is not personally identifiable to you. Depending on the browser that you use, you can set your preferences to block or refuse cookies, or to notify you before they are placed. We recommend that you do not block cookies in order to optimally experience the SparkCognition website.


Disclosure of Information

We do not sell the user information we collect. We do not disclose user information to third parties outside the following exceptions:

  • If you explicitly consent to have your information shared;
  • To comply with legal proceedings, laws, or other regulations;
  • If we need to investigate or otherwise take action regarding illegal activities or violations of our terms, services, rights, or property; or
  • With third party service providers who require access to user information.

By using SparkCognition’s website, you authorize SparkCognition to use or export your information worldwide.