SparkCognition Privacy Policy

The Privacy Policy outlined here explains how SparkCognition (“SparkCognition,” “we,” “our,” and “us”), collects and uses personal information you provide as a user of SparkCognition’s website ( or any of SparkCognition’s applications or platforms. It also describes your options in regards to this use of your information. By using SparkCognition’s website, applications, or platforms, you consent to the collection and usage of your information as described here. If you do not wish to accept the terms of this Privacy Policy, you should not use SparkCognition’s website, applications, or platforms.

Information Provided by the User

While using the SparkCognition website, you may be prompted to provide personal information at certain junctures, such as when you download webinars or white papers, sign up for our newsletter, request a product demo, or contact us. This information may include your name, contact information, company name, job title, and more.

This information is used by SparkCognition in a variety of ways, including:

  • Sending you requested materials, information, or marketing communications
  • Enabling you to contact or be contacted by us
  • Conducting research to improve our products and services or the website user experience
  • Processing and delivering contest entries and rewards
  • Linking or combining your information with third party personal information to better understand user needs

At all times and in all situations, you may choose to withhold this information, though doing so will bar you from using certain parts of our website or participating in some of our services.



The SparkCognition site makes use of cookies, which are small text files downloaded to your device by a website. Clicking on a SparkCognition email may also result in a cookie being placed on your device. These cookies may be provided to SparkCognition by third parties, but only SparkCognition is privy to any information collected. The information these cookies collect may include data on the pages you visit, the time of your visit, your referring URL or IP address, your browser type, query string, status of request, number of bytes in the response, and other relevant session information. This information is stored in log files and used in aggregate and in statistical reporting to better understand user preferences and behavior. SparkCognition’s website may also make use of third party vendor remarketing tracking cookies, such as the Google Adwords tracking cookie. The purpose of these cookies is to allow SparkCognition to make special offers and market our products outside of our website to users who are interested in our website.

The cookies used by SparkCognition cannot read information from or leave retrievable information on your hard drive, and the information they collect is not personally identifiable to you. Depending on the browser that you use, you can set your preferences to block or refuse cookies, or to notify you before they are placed. We recommend that you do not block cookies in order to optimally experience the SparkCognition website.

Disclosure of Information

We do not sell the user information we collect. We do not disclose user information to third parties outside the following exceptions:

  • If you explicitly consent to have your information shared
  • To comply with legal proceedings, laws, or other regulations
  • If we need to investigate or otherwise take action regarding illegal activities or violations of our terms, services, rights, or property
  • With third party service providers who require access to user information

By using SparkCognition’s website, you authorize SparkCognition to use or export your information worldwide.